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  <url>
    <loc>https://www.benharms.com/home-sofia</loc>
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    <lastmod>2025-01-13</lastmod>
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      <image:title>Welcome - I HELP BRANDS TURN ACTIONABLE INSIGHT INTO STRATEGY + CREATIVE THAT MOVES THE NEEDLE.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce357a9e42d5400011a508c/99f05b96-67fa-403d-b80e-1564771a9a60/Screenshot+2025-01-13+at+9.38.28%E2%80%AFAM.png</image:loc>
      <image:title>Welcome - Hello! My name is Ben Harms. Currently I’m the Chief Growth Officer at Archrival.</image:title>
      <image:caption>As a partner and executive, I lead our agency’s growth and account services team, while also having founded our insights and strategy business. We reinvent how today’s biggest global brands win the hearts and minds of a new generation of consumers. Prior to my time at Archrival, I was the Global VP, Executive Creative Director at Tommy Hilfiger, out of Amsterdam, Netherlands. There I led our global creative teams where we focused on re-imagining the brand for a new generation of consumers. At Tommy Jeans, we re-positioned the brand lifestyle at the intersection of streetwear and prep, carving our a whole new future unlike any other at Tommy. The goal of it all—to deliver actionable insights, global marketing strategy, and award winning creative.</image:caption>
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      <image:title>Welcome - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.benharms.com/portfolio</loc>
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    <priority>0.75</priority>
    <lastmod>2021-11-11</lastmod>
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